Every day, people use search engines to find information; thus, it is critical that you optimize your website to raise its ranking in the search results. Your organic traffic and search engine rankings are directly correlated.
Thus, there will be an endless flow of traffic if your website ranks at the top of the search results and has an abundance of keywords in the Google index. As a result, Your company will expand and get new leads because of a higher search engine rating.
While Google is continuously changing its search engine algorithms, ranking your website on Search Engine Results Pages (SERPs) can be overwhelming; therefore, you may hire an SEO specialist or a digital marketing agency to assist you in improving your search engine rating.
However, if you are interested in learning about some basic tactics to help you get going on boosting your organic search engine rankings, keep reading the blog, as we will provide you helpful guidance on how to raise your search engine rating.
1. Learn About The Google Algorithm
Google executives such as Gary Illyes and John Mueller admit that Google’s algorithm is continually changing, despite the fact that the majority of these modifications are not publicly announced. While Google used to make large update announcements, the exact inner workings of the algorithm are still undisclosed.
The vast majority of information is simply speculation from industry experts. After all, if everyone understands precisely how to rank first without being penalized for using shortcuts or black hat SEO tactics, Google would not be able to rank only the top results. Without putting forth the effort, anyone could cheat their way to the top.
How are you going to keep up with all of these Google updates?
There are some excellent resources available to assist. Moz’s Google Algorithm Updates History is a fantastic database that arranges updates in chronological order, and Google Webmaster Central is also a great source.
2. Use Keywords
For each page with authoritative content on your website, choose a unique keyword phrase to target, which is called the primary keyword. If you want to rank for multiple keyword phrases using your website, you must create a separate page for each keyword phrase.
Image: Freepik
It is quite difficult for a website to gain search engine ranks for several keyword phrases unless the keywords are extremely similar. A single page may rank for “Computer engineering jobs” as well as “Computer engineering careers.” It is unlikely that a single page could rank for “student affairs,” “world politics,” “colour discrimination,” or “violence reporting.”
The question here is how do you insert keywords in your content?
Once you have decided on a keyword phrase for a certain page, examine the following:
- Is it acceptable to include a full or a part of the keyword phrase in the page title?
- Is it possible to utilize a full or a part of the keyword phrase in the page URL?
- Can You include the keyword phrase in both the page heading and the subheading?
Your search engine rating may increase if you select yes to these questions. However, be natural and user-friendly because you do not want to stuff your keywords. The importance of readability and usability continues to outweigh that of search engine optimization.
3. Publish Quality Content
There is no substitute for excellent content, especially when it comes to SEO marketing. High-quality and relevant content is the key factor influencing your search engine rankings.
Quality content tailored to your target audience enhances site traffic, which boosts the authority of your website and relevance. Improve your web writing talents and position yourself as an expert on the topic you are writing about.
In short, aside from the page URL, title, and headers, content has the most significant influence on search engine rankings. The opening and closing paragraphs should contain your keyword phrase once or twice each, and the remaining paragraphs should contain it two to four additional times. Be authoritative. Link strategically to extra resources and information, both on
the main website of your company and other helpful websites.
4. Include Heading Tags (H1, H2, H3, H4)
Use heading tags (particularly an H1), bold, italics, and other emphasis elements to draw attention to these keyword phrases, but do not use them unnecessarily. Your language and writing style should still read organically. Never sacrifice decent content for the sake of SEO. The greatest pages are written with the user in mind, not with the search engine in mind.
5. Keep Your Content Up-to-Date
You have probably seen that we are incredibly concerned about content. Search engines are no exception. Regularly updated material is regarded as one of the most robust markers of the relevance of the site, so keep it up to date. Every so often (every quarter, for instance), review your content and change it as necessary.
6. Add Alt Tags For Media Files
Always use alt tags or alternative text descriptions to explain your image and video files. They make it possible for search engines to find your page, which is critical for those who are using text-only browsers or screen readers.
7. Use Blogs To Your Advantage
You may improve your search engine rankings by adding new, keyword-rich content to your company’s news blog. Even brief updates about the particular subjects you are aiming for might be used as blog posts. When it gives the reader a more transparent image or more information about the topic, interlink your linked CMS web pages and blog posts.
Image: Freepik
8. Make Your Website Link-Worthy
The likelihood that other websites will link to your website increases as it becomes more credible and impartial and helps users learn more about the topics they are interested in. Including pertinent links within the content can help you establish your authority and trustworthiness.
Instead of “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the related URL; however “, General English Language Program” is keyword-rich and will boost both your search engine rankings and the ranking of the page to which you are linking.
Always include descriptive links by linking keywords—not only does this enhance search engine optimization, but it also offers value to your readers, particularly those with impairments or who use screen readers.
9. Updated Metadata
Each page of a website that you build has a place between the tags where you may include metadata or details about the content of the page. If you have a Content Management System (CMS) site that was created by the web team, this information will already be pre-populated for you. Nevertheless, as your website evolves over time, it is crucial that you check and update the metadata.
Meta Titles
The page titles that appear as the headline in search engine results and at the top of a web browser window are both because of title metadata. It is the most crucial piece of metadata on your pages.
The web team has created an automatic mechanism that uses your page title to generate the meta title for every webpage for people who have a CMS website. This emphasizes the significance of adopting well-thought-out page titles that are rich in keyword terms.
Meta Descriptions
The textual description that a browser may provide in your page search result is called description metadata. Consider it as a window of your website display—a succinct and appealing summary of what is inside, with the objective of enticing visitors to enter.
An excellent meta description will usually consist of two whole sentences. While it is possible that search engines will not always use your meta description, it is still crucial to give them a choice.
Meta Keywords
Keyword metadata is almost never used to determine search engine rankings. However, since you should already be familiar with your keyword phrases, it does not hurt to include them in your keyword metadata. You should use a range of words and phrases. As a rule of thumb, keep it to 3-7 phrases, with each phrase including 1-4 words. “Computer science degree” is a wonderful example.
10. Make Use Of Social Media
Search engines like Google aim to take into consideration as much information about your website as possible. They use it to assess the quality of your site and, as a result, where you should appear when someone searches for a topic in your niche. Therefore, your business must have a social media presence for better ranking.
Image: Pexels
There is a lot of potential traffic on social media because there are 4.8 billion social media users worldwide. It is beneficial for more reasons than just expanding your audience on the social media platform; social media can increase traffic to your website, which raises its search engine position.
The Bottom Line
The center of a digital marketing strategy is the website. If you want to achieve the best results from your campaign, you must invest in optimizing your website to attract your target audience, which can only be done with higher search engine rankings.
Backlinko reports that the first result on Google receives 31.7% of all clicks, while results on the second page only get.78% of clicks.
Use the strategies discussed above to boost your company’s rating on Search Engine Results Pages (SERPs), ensuring that future and present customers may reach your website.
