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5 Questions to Ask Before Hiring an SEO Specialist

Marketing scenario one: You have a great website with appealing content and eye-catching graphics, but you’re not getting the traffic or leads that you want. With Google’s ever-changing algorithm, a lot of brands with great content and attractive sites are falling behind and not getting the right engagement from users. You need to put in the work and make your website search friendly with Seo tactics and it’s important that the SEO company in India you work with shares the same vision and goals with you. 

Here are some questions to ask your SEO company or specialist before you hire them

  • How can you improve my rankings?

This is the most important question to ask your SEO company. After all, you are hiring them to give you results, and any SEO agency should be willing to explain their methods to you. Steer clear of anyone who is secretive about their services and try to hide their methods behind jargon and claims like ‘it’s too complicated to explain’. 

Any website designing company in India should have a solid process and be able to explain SEO, website audit, broken links, search engine rankings, and or smartphone friendly pages. They should be able to research keywords relevant to your brand and fix any issues on your website including improving and optimizing pages on your website.  Link building is also one of Google’s most important ranking factors and any SEO firm should be able to build high-quality content and backlinks. 

  • Can they guarantee rankings?


If you want to weed out any SEO scams, this point surely will. Ask your SEO specialist if they can guarantee rankings. While everyone wants to show up at the top of Google’s ranking, no one can guarantee it. No company has a ‘special relationship’ or ‘inside secrets’ with Google’s algorithms and hence no reputable company can guarantee it. 

Rankings are never stable and it natural to fluctuate on a day-to-day basis. The right SEO agency will tell you there is no magic formula and will show you and tell you the results you can expect. Modern SEO is more about attracting customers to your website and less about rankings – you want your users to convert and make sales instead of only having a high ranking. 

  • Do they need to change your site’s design?

Any good SEO agency will want to make changes to your website design as part of their SEO process, keeping in mind your business goals and objectives. They need to optimize your site and on-page changes need to be done early on. So, if they don’t talk about it, it’s a red flag. 

Ask for suggestions for keyword optimization, content, marketing strategy, and improving user experience. Don’t be afraid to ask what changes need to be done before you share sensitive account and login information. Your SEO company needs to be experienced with backend changes or coding as one wrong move could seriously damage your site. Go with a company you trust.

  • Ask for certifications and case studies

Speaking of trust, your SEO agency needs to back their claims with case studies, white paper reports, past clientele, reviews, and references. Check how much experience this company has had and what skills and knowledge they have. 

SEO companies that have industry certifications are normally on point with current trends, ask around to see which clients have worked with this agency in the past and check what they have done for them. Lastly, ask if the company is Google Analytics and Adwords certified. 

  • What is the cost of your service?

As a small brand, finding an affordable SEO agency that fits your budget is important. A good SEO agency will talk openly about their costing and help you to identify what services you need. Ask if the company has contracts, packages and long-term commitments as marketing takes a long time. A reputed SEO company that is affordable is a huge investment and while it takes time to find one, it can produce a huge return to your brand. 

The Takeaway

SEO is ever-evolving and your SEO agency needs to evolve along with it. Ensure that the agency you hire keeps up with the latest trends, and keywords to be able to provide you with the best value for your website.