Running a charity can be one of the most rewarding things you can do. However, it can also be very tough to attract new audiences and donors to keep it alive and flourishing.
While the concept of a charity is often ‘volunteers doing the work’ and ‘raising funds and funds’, this can all quickly be overwhelming and any resources in place are likely to burn up fast. And if you aren’t lucky enough to have a co-founder like Marc Kielburger, who speaks at different events around the world and brings awareness to his organization, you are going to need to put in some extra work to get noticed.
This means you need to take advantage of any free advertising and outreach methods available. And through the use of the internet, email and social media, this is now easier and more effective than ever before.
To help you in this process, we’ve highlighted three excellent ways to get started.
1 – Cold Email Outreach to Companies
In order to raise funds and donations for your charity, you need to make the effort to contact others and simply not wait and hope for random ones to come in.
If you were to send out 100 emails everyday to random companies, brands and organizations asking for support, you’d be quite surprised at the response you get.
With email outreach being so easy, it’s all a numbers game. Take the time to write a great outreach email about your charity, why it’s in place and how others can help, and you should have no problems in raising additional funds and donations throughout the process.
2 – Using Social Media to Grow Your Reach
Social media has completely changed the way we all connect with each other and consume news and information throughout the world. With Facebook, Twitter, LinkedIn and Instagram all boastin more than a billion active followers on each, it makes perfect sense to set your charitable organization up with a unique profile and account on each.
Through the use of social media, you can also tag other charities, world events and more to bring an extra level of awareness to your organization. This is something WE Charity has been doing extremely well through their Twitter channel, and the content they are sharing with others.
And if you have a site in place, it’s a great way to funnel traffic from social media back to your charity. Make sure you are also making it easy for social traffic to flow between your site and social profiles to find what they need.
3 – Launching a Website or Blog for Your Charity
Billions of searches are made every day through Google and millions of them are focused on local charities and giving. If you don’t currently have a website or blog in place, you are missing out on a huge opportunity.
Through the use of a site and blog, your charity could be collecting donations online, keep volunteers updated and also start a mailing list. All of which are great ways to grow your charity and it’s reach over time.
And while all of this is taking place, you will be building a nice foundation for your site and helping to rank more often in Google for local charities search terms.
How to Get More Exposure for Your Charity
At the end of the day, the internet has completely changed the way we all do business, interact with others and live our lives on a daily basis. Thankfully, it’s also been a blessing to millions of charities that utilize it every day to reach more donors, get free PR and much more.
In order to fully take advantage of the many opportunities at hand, you must be willing to put in the time and effort to take action. One of the most immediate and fastest ways to get started, is to focus on social media.
No matter where you are in the process, be sure to get started today. Skim through each of the recommended methods above, and start implementing them into your charity branding and marketing efforts today.
