Analysts expect in-store sales to exceed $21 trillion within the next few years. In fact, despite the global rise of eCommerce sales, in-person purchases still make up more than 85 percent of sales in America. In fact, people continue to enjoy getting out and about and actually placing their hands on the items they’re thinking of buying. That’s great news for all the nation’s physical storefronts, but having prospects come into your store doesn’t necessarily equate to making sales. To move your merchandise, you’ll need to follow a few effective retail display tips.
Simplify the Situation
Shoppers may crave the in-person shopping experience, but not all stores make shopping easy. Consumers want things to be simple. They dislike having to search incessantly for items or track down salespeople to ask where certain items are. That means you need to make your inventory easy to find. Set things up in a way that makes sense. Consider how you’d go about finding specific items, and make sure your layout reflects that process. Use lighting, displays, and signage to make things even easier for visitors to locate.
It’s also important to create a store layout that isn’t overly busy. Visitors want to relax and enjoy their shopping experiences. They don’t want to feel overloaded with choices or have to rifle through dozens of products to find what they’re looking for. Stock your shelves and set up your displays, but try to keep things somewhat minimalistic. Consider reducing your inventory to provide visitors with only a few suitable choices rather than a vast array of mundane products.
Brighten up Your Store
Lighting is vitally important in the world of retail. Although lighting helps make your products easier to find, it can also highlight merchandise and make it appear more exciting and attractive to visitors. On top of that, ample lighting placed in just the right positions throughout your store can help brighten visitors’ moods and encourage them to spend more. It can even direct consumers to the products you want to sell. Those are only a few of the benefits of appropriate lighting.
Focus on Your Displays
It has long been said that a picture is worth a thousand words. That’s one of the reasons stores use branded photos, posters, and other visual aids to help sell their products. Of course, those are only part of the visual sales process. If a single picture can say so much, your displays can speak volumes about your store and inventory. Use that to your advantage. Set up those displays in a way that entices visitors to make purchases. Do the same with your inventory. In a sense, all the items you’re selling will speak for themselves if you advertise and display them properly.
Promoting Sales and Encouraging Repeat Business
Customers are still drawn to brick-and-mortar stores, so you’re bound to have visitors regularly roaming through. Getting them to make purchases is an entirely different matter. These tips can help keep the customers coming in and prompt them to not only buy products from you but spend even more while doing so. Use visual cues appropriately, but try to avoid sensory overload. As a result, you’ll see a significant uptick in your bottom line.
