Digital marketing is an area that grows very quickly. The fact is that agencies and professionals in this area need to be constantly updated to keep up with the market. Maybe even more than that. Professionals need to keep an eye on market trends and position themselves in advance, studying resources, tools and strategies that are yet to come.
Video as the primary medium
That video is important in the online environment and demonstrably increases company sales is nothing new. But the fact that the content consumed on the internet will be 80% on video in the near future causes a major change in the environment. This change is due to the fact that the Internet is increasingly accessible and faster. In the past, playing videos was not a good experience for the user due to the large amount of data used. Today, videos load almost instantly and still tend to improve in the near future. Social networks are becoming increasingly focused on images. And sharing of micro-moments through videos, with the use of stories.
Music marketing tends to change in the coming years. Today, it is in fact not the same as it was a few years ago. The Internet has made it possible for many artists to gain fame and recognition. Without needing the help of a music agent or producer. Many artists simply put their music on the internet and let the audience judge whether the creation was good or not. There is no more need to create a musical album. Some artists are using the mass music creation strategy. So they are more likely to be successful.
Conclusion: It is not marketing that changes!
Marketing just finds the best way to interact with these new behaviors and be relevant in new media. The world is not like it used to be, where people were forced to follow the rules of TV and marketing was a magic formula where you simply put up an advertisement during the soap opera break and got results. Today, the public is the boss. Because on the Internet they have total control, they can decide to skip the advertising, they may not read the email marketing, etc. Including expressing opinions about the product to thousands of people on the internet.
This is why, after seeing all these details, we can say that digital marketing indeed has potentiality. But, it needs professionalism. You must hire the best Digital Marketing Bangkok agency to get maximum result.