No matter we are in a product based industry or service based one, we need to promote our product or service in order to reach out to our target audience. To do so, we need some of the most effective marketing strategies or advertising tricks. These days, one of the most powerful advertising ideas is that of Facebook advertisements. Want to give a try to the Facebook ads? Well, before that, you are suggested to go through the benefits of Facebook advertising. A few of them are mentioned herein below:
- Majority of your target audience is in Facebook: As per statistics, 80% of the target audience, including the ones above 65 years of age, uses Facebook. Also, they visit their Facebook timeline many times a day. Therefore, it becomes really easy to get a hold of them.
- Facebook advertising is effective: When you find your audience in Facebook, it becomes really easy to target them. They are so many in numbers and their page preferences say a lot about them. Therefore, finding the target audience is not at all difficult.
- It is one of the cheapest forms of advertising: It is true that you do not have to spend a lot of money in Facebook advertising. If you opt for other options like Radio, Television commercials, billboards, etc., you will undoubtedly have to spend quite a lot amount of money, and the target audience is still unsure.
- This kind of advertising is fast: Facebook advertising is known for driving faster results. You will be able to reach out to over thousands of audience in one day.
- It increases brand awareness: Facebook advertising is also known for increasing brand awareness. You can easily let people know what you have to offer to them. Also, when every time they see the advertisements each time they log into their Facebook account, it catches their attention and they tend to remember the ads.
- It increases website traffic: If you run a website click campaign, and when a user clicks on the advertisement, it will directly take him to the website. Therefore, it will also help in increasing your website’s traffic easily and in a shorter span.
There are numbers of benefits of Facebook advertising. But how do you know when it is time for you to opt for a Facebook ad agency? Here are some of the signs which tell you that you need to contact a Facebook ad agency:
- You are not getting desired return: You may have a social media team but you are not getting the kind of results that you desire for. At that point of time, a professional agency can bring you the results that you want out of the ads in Facebook.
- Lacking Expertise in Pixel and Product Feed: If you have tried on your own to go through the process of installing Facebook pixel, you must have come across difficulties. Let the experts take care of that. Also, you need expertise in the area of product feed which is important to set up Dynamic Ads–but optimization, but it can be totally tricky and painful.
- Your team has a lot in its plate already: May be your social media team is already doing a lot of work and focusing only on Facebook seems to be tough for them.
When you are facing any of these problems, you can get a hint that you need to start finding a Facebook ad agency. The only advice is to find the right one, in order to take things smoothly and get the best outcome.