How to Protect Your Online Reputation in 3 Easy Steps

A good online reputation is a bad thing to break and a bad online reputation is a hard thing to shake. Unfortunately, many people don’t even know they even have an online reputation until they discover, often by accident, that they have a bad online reputation score.

What is a Reputation Score?

A reputation score is a compilation of your online presence combined with public records about you that are available through the Freedom of Information Act compiled by one specific “people search” engine online. MyLife. A MyLife Reputation Score can be anywhere from zero to five with good scores ranging between three and five. Once MyLife has determined what your score will be, they present a score within a one to two point range. Since there are only five points awarded, you certainly want your reputation score to be in the top half of the experience.

To keep that number in the range you desire, there are three steps you need to take to manage your online reputation.

  1. Create a Positive and Robust Online and Social Media Presence

You need to have an active social media profile, create a blog and post regularly, participate as a guest blogger on high-profile blogs, and make your presence felt in a positive way on all four corners of the World Wide Web. The more content about you that is under your control on the Web, the better it is for your reputation. You are in control of what you put out there, how much information you share, and how often you share your information.

What you cannot as easily control is what others are saying about you through negative reviews and commentary. However, if you’re working to improve your reputation score, you want to make sure that you control your response and reply appropriately when negative reviews and complaints are made online.

  1. Hire a Reputation Management Service

Reputation management services do so much more than help you remove negative information and false information about your business. They can also help with things like “related searches” and autocomplete problems you may have with major search engines so that negative news related to your business isn’t what people see first. This can help improve your ranking in the search engines, improve your brand reputation, and boost your sales and profits in the long-term.

  1. Clean Up Your Social Media Messages

The news is filled with old Twitter posts and more coming back to haunt celebrities, 10 years or longer after they originally posted them. What is controversial today, may not have been in the past, but if it is on your Facebook, Twitter, or Instagram feed it can become a problem for you or your business today. Go through and clear out any potential problems, negative messages, or obscure statements that could prove offensive. Also remove references to illegal activities, drugs, alcohol, and sex to clean things up and improve your online reputation score.

Do you have questions about your online reputation score? Reputation Sciences has answers. Contact us today to learn how we can help you improve your MyLife reputation score and more today.