If your business strives for email marketing, you should ensure your marketing list is comprehensive. Constant review is essential to know whether the email addresses are valid. Meanwhile, the job of checking the validity of an email address can be made easier if you have a reliable email marketing tool for your campaigns.
A good validation tool saves time and helps you improve your marketing strategy. Assuming you struggle to choose the right email validation tool, here is how you go about it.
Syntax errors
Unfortunately, not all validation tools check syntax errors. A good validation tool should offer this feature. Detecting syntax errors will reduce the bounce messages you will have. Most of the best validation tools suggest correcting the email addresses if it contains mistakes or errors.
Non-existent or invalid domain
You may have high bounce rates because the domains are invalid or non-existent. If you send an email to an invalid domain, it will bounce back. Validation tools that offer top-notch services have this feature. The tool is supposed to check the domain, mail server, and email account before sending the messages. If the domain or email account is non-existent, it is supposed to indicate it immediately.
Identify spam traps
Their some email addresses that are used as spam traps. Some service providers use these spam traps to know if email account holders are spammers. If the validation tool identifies these accounts immediately, it will reduce the likelihood of identifying your account as a spammer. Any email account identified as spammer barely gets their email opened or read.
Price structure
Some validation tools have a high pricing structure but offer minimal benefits to your campaigns. Ensure that the validation tool’s pricing structure is within your budget. Consider options such as pay-per-use, subscription tiers, and discounts.
Customer support
It is essential to check the availability of the validation tool customer support before you subscribe. Poor customer support service implies that there won’t be any immediate solution if you have any challenges. Top-notch validation tools have FAQ sections, and you can chat with their agents 24/7 online.
Bulk verification abilities
Most email marketing campaigns require sending bulk messages to prospects and customers. If the validation tool cannot verify that the email is valid, it will be sent to an invalid account. Therefore, consider a tool called lemwarm, that can handle bulk verification effectively.
Check the trial version
The best way to verify if a validation tool offers all the necessary features is to try the trial version. The trial version allows you to use the validation tool for at least 48 hours in most cases. Within this period, you can access the tool’s basic features. The bulk verification abilities are the most important feature you should check during the validation tool’s trial period.
Conclusion
No validation tool is perfect, but it must have the essential features for a successful marketing campaign. Ensure that the price structure is convenient for your business, and read reviews about the validation tool.
