Google has currently announced a major search engine core update in May 2020. This is this year’s second big release by google and therefore is known as may 2020 core update. This new core algorithm update will bring some big changes which will be gaining for some and not so fun for others. According to many, this new update will increase the search engine results page volatility and there will big changes in the volatility rate of the results pages. Get all the needed facts from the seo company in Toronto to optimize the content.
A better experience in google search
The core objective behind the core update algorithm of May 2020 is to increase the overall end-user experience. It will help in finding relevant pages easily and will increase the quality of the search results. The changes will be helpful for those who are end-users, but it can cause a bit of trouble for the content creators as the demand for quality content will be even more crucial.
Changes at such a broad level of systems and algorithms will be making the creator and webmaster a bit finicky, as it can lead to a rush in optimizing the content. As mentioned by, google, some of the sites may face fluctuating results but so that they do not tweak the wrong factor, google did not mention the prerequisites and only told to focus on quality content.
Who gains?
As already there is a pandemic situation, the business and sites are taking a hit on a global level, and with the recent rollout of Google core update, the chances are that some sites will gain and some will lose in SERP.
The biggest gainers in the game of search engine will be new sites, as already people are looking for news updates and what is happening around the world. Many of the media sites are getting continuous attention and huge user bases. Also if the news sites keep their content current and information and not sensational, then the chances fo them growing on SERP is high. Also, the PR outlets are gaining traction online in SERP.
Who loses?
The sites which will be seeing drops and will take SERP hits are the art and entertainment industry, travel and tourism sites, live event sites, etc. Industrial sites are also getting less traction over time due to pandemic. These sites will see fluctuating ranks and that can only be improved with better content and reader engagement. One can take help from the seo company in Toronto to get more information.
Final words
This major update by google will bring changes and the sites and webmasters need to cope with the situation gradually. Some sites will drop and some will gain, but the end line will remain the same. Creators need to keep up content quality competition and remove SEO mistakes and add tips, facts, and data.
