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Content Marketing vs Copywriting: What Is The Difference?

Many people find it hard to differentiate content marketing and copywriting in Singapore. Yes, the two are similar in some ways, including specific methods of distributing content. But apart from that, content marketing and copywriting are very much different from each other.

Both involve writing, but the techniques for achieving your goals are different. Know more about the differences between copywriting and content marketing in Singapore so you can properly integrate them into your marketing campaign.


Content marketing is the process of planning and creating content for a specific audience to attract potential customers and gain their trust. You can create content in many forms, such as:

  • Blog posts
  • Case studies
  • eBooks
  • Whitepapers
  • Articles
  • Videos

These content assets can help you gain a larger audience by attracting interested readers or viewers. Once you spark their interest, you can earn their trust and subtly persuade them to know more about the other parts of your business.

The goal of content marketing is to present unique ideas that will establish your credibility and build trust. Similar strategies to content marketing include social media management.

Besides designing images and videos, one strategy for executing your content marketing ideas is content writing, which focuses on creating written content for blog posts, articles, or case studies.

Content marketing also involves other digital marketing strategies, including search engine optimisation (SEO). While the goal is to create high-quality content for readers, you also need to optimise your content for search engines to improve your website’s online presence.

SEO is a vital part of your content. By creating SEO-friendly content, your search engine rankings could improve, helping you reach more potential customers via Google or Bing. Improving your SEO rankings is also crucial since it allows you to maintain a stable online presence.


The purpose of copywriting is to convince your readers to take a specific action, such as purchasing your product, contacting your business, or visit your website. To do so, you can write articles about your products or services and highlight their selling points.

Copywriting is similar to content writing in many ways. For starters, they both share the same idea of creating quality content to attract potential customers. But that is where their similarities end.

In reality, copywriting is a form of content writing that aims to advertise brands, products, and services to gain more customers and boost sales. The primary goal is to persuade as many people as possible to engage with your business.


Content marketing and copywriting share similar goals, but the styles and methods of achieving said goals are different.

For example, content marketing is all about planning and creating well-detailed content for your target audience. The goal here is to grab your reader’s attention and entice them to know more about your business.

On the other hand, copywriting takes a more direct and straightforward advertising approach. With copywriting, you want to promote your products or services and convince potential customers to purchase them.

In summary, content marketing is for generating interest, while copywriting is for promoting your brand. The style of writing is vastly different too. With content marketing, the plan is to be subtle and conversational. As for copywriting, you have to be more straightforward and convincing with your writing style and tone.

Two of these digital marketing strategies will help you gain leads and boost sales. Try incorporating effective content marketing and copywriting to reach your target audience and encourage potential customers to purchase your products or services.


Choosing only one over the other is not a good idea. You have to incorporate content marketing and copywriting into your campaign to raise brand awareness and attract more customers. These two strategies complement each other perfectly, and it is up to you on how you want them to make a difference for your business.

For instance, try to focus on content marketing first. Think of creative ideas that could help your content reach and attract a wider audience. Use your content marketing strategy to gain leads, and create quality content in many forms, such as blog posts, articles, and case studies, to inform your readers about your business. Discuss relevant topics to provide your readers with valuable insights.

Once you have created a ton of quality content for your readers, you can move on to a more sales-oriented writing style. Upload articles or infographicscentred on your products, services, and brand. Give your audience a glimpse of your business and showcase your best-selling products or services to attract interested buyers.

Also, with copywriting, you have to emphasise your call to action (CTA). A CTA is something you include in your content (usually at the end) to convert readers into customers. You can convince readers to take a specific action, like contacting your business, purchasing your product, visiting your website, following your social media page, and many more.

In the end, these two digital marketing strategies share at least one goal: to attract and engage with customers. The difference is that you have two diverse approaches to your writing strategies. Combine both methods of writing and create high-quality content that your readers will appreciate.


Creating unique, quality content for your target audience is challenging. If you need help, get in touch with a digital marketing agency in Singapore that excels in content marketing and copywriting.

Digital marketing agencies specialise in a wide range of services, from SEO and content writing, down to search engine marketing (SEM) and pay-per-click (PPC) advertising. Contact an award-winning digital marketing agency to discover more effective ways to gain leads and raise awareness.