These days, creating a brand content video is the best way to lure customers. People love the ease and flexibility of video content because it doesn’t require a lot of reading. Plus, if you keep the video short, it doesn’t take a lot of the audience’s time.
If you’re struggling in this area, take a look at the tips below to get a few video content ideas:
- Be Open About Your Brand and Business
People love authenticity, and nothing engages an audience more than a connection. If you have a motivational story or a rags to riches story behind your brand, tell it to your audience.
Doing so helps potential clients and customers see the person behind the brand and not just the product. When people feel connected to you, they’ll automatically share your brand content video.
- Be Strategic When You Post
Obviously, audiences can watch a brand video content at any time. But there’s actually a method to the madness. You can increase engagement by uploading a video when your target audience is most active.
So for instance, it might be best to upload a brand content video on a Thursday evening versus a Saturday morning. You can lean on the social media’s platform analytics to help you decide which is the best time to post.
- Use Hashtags
Hashtags are essential to reaching out to a broad audience. Even when certain viewers don’t follow you or subscribe to your channel, they can find you when they’re looking for specific hashtags. This is the most effective way to get your video brand content out there.
It’s also a good idea to use multiple hashtags because everybody searches for content differently.
Once you attract people to your video, you also want them to continue watching. If you add music to video content, it makes it more interesting to watch.
- Make Your Brand Content Video Shareable
If you’re trying to market yourself, you have to be willing to share your content. Make sure the videos on all of your platforms are shareable. Sharing is basically the new form of word of mouth.
If people connect with your video, you want them to be able to spread it to others. By letting users share your content, you’ll get more hits on your video.
- Run Tests on Your Analytics
You have to take the time to see what’s working and what’s not working. Most social media platforms provide metrics that you can use to help you see how well you’re doing. So be sure to use them. If you’re cranking out a brand content video every day and it doesn’t seem like it’s getting hits, try something different.
On platforms like Instagram, there are multiple ways where you can share videos using stories, IGTV, and reels. Try all of them.
Make Your Brand Content Video Soar
As you can see, there are many ways to get your brand content video out there and make it go viral, so take advantage of it!
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