The main issue of web design like web design Singapore is the harmony between beauty and functionality. After all, not everything that works is pleasing to the eye, and not everything that looks good is valuable.
But if a compromise can be found — and this professional is an expert at this — it is possible to make one thing help the other and create a true user experience. Most areas in the field of Information Technology train exceptional professionals in “speaking the language” of computers.
They master non-human logic, are incredibly analytical and detail-oriented not to miss any details or bugs, and have an accurate view of everything behind a program. But the professional who adapts this “language” to our reality is the web designer.
The Bridge Between People And Computers
There is a human aspect to this software, websites, or platforms just as important as their functionality. After all, we’re the reason this was all created, and most of us don’t understand programming at all. The web designer works with the interface concept. In a non-technical explanation, it creates the visual part that “translates” all the heavy programming language to the machine operator.
Maybe you haven’t noticed, but one of the ways to do this has been to make your computer or mobile device screen as close to real-life space as possible.
A Marketing Arm
The design of a web application, program, blog, or website design such as website design Singapore is not just an interface. It is also a vital part of the visual identity of the brand behind it. Thus, most web designers’ knowledge and daily work start to incorporate the knowledge of one of the areas of marketing: branding.
And it is when it enters the field of marketing, the artistic side of the professional is most used. The beauty of the website must serve to generate sensations in the visitor that induce them to buy or skip steps in the sales funnel. In addition, of course, to facilitate your navigation and allow greater interaction with the brand in the most positive way possible.
What Makes A Web Design Professional?
Therefore, although working in the technology field, the web designer is a kind of computer artist. It combines beauty, utility, and browsing experience. His role is part of the IT area, but he is trained much closer to a graphic designer than to a programmer.
Uses Elements Of Art And Programming
He must study the colors and the psychology behind them, the most functional types of graphic layouts on the screen, and how these elements lead our gaze. Their software is the same used by designers: Photoshop, Illustrator, and InDesign (or even CorelDraw), among others. These are programs aimed at the artistic creation of graphic elements.
This professional such as web design company in Singapore should also know UX and UI tools, such as Axure, which focuses on developing prototypes, navigation maps, project documentation, and usability testing with the client. Not to mention the MySQL database managers — used by WordPress, the company that owns the most used CMS for creating websites today — and PostgreSQL.
Reconciles Diverse Skills
Now, if all that we talked about in the last two paragraphs sounded Greek to you, that’s fine. Know that the knowledge that a web designer must-have of these subjects does not need to be as deep as that of a programmer. When we said that he is a kind of artist with technical knowledge of web applications, it was no wonder.
Creativity is the raw material since there is a design formula that can be applied to all sites. Almost all companies that hire a web designer want to stand out with a different layout. Therefore, his background mixes elements as diverse as programming, art history, graphic arts, psychology, color mixing, relevance and organization of information, composition (the way images are structured and diagramed), creation process, and photography.