Construction companies need to manage a lot of tasks and works and those works leave no or little time for marketing. Since contracting businesses are a bit different in nature from others, those companies too need well-developed marketing strategies to attract more leads and get new customers.
The way people search and find general contractors is changed in this digital landscape. Since referrals are important in the construction industry, a huge number of modern customers rely on the internet search to find local contractors and construction companies. This is the reason, establishing a robust online presence is most important than ever to find new customers.
Whether you offer storm restoration services or running a full-service construction company, below are some proven tips to outpace your competitors in the industry.
Build Mobile Friendly Website and Make it Helpful for Customers
In this digital world, almost 63% of customers use the official website to find and engage with a construction company. And 30% of consumers don’t consider a company that does not have a website. This means, having a mobile responsive, simple, and easy-to-navigate website is most important than ever before. A well-developed and the fast-loading website attracts new leads and helps them find the information they need before making final hiring decisions. Make sure your construction company website is easy to navigate across different devices and provides all important details and information about your business.
Invest in SEO & Social Media Marketing
Search engine optimization is one of the best ways to effectively market your construction business online. SEO boosts the visibility of your website in search engines to drive users who are actively looking for services you provide. However, you should choose the right and relevant keywords to reach the target audience. As a siding installation company, you can optimize your business website for keywords like Siding Contractors Near Me, to appear in the top contractors’ list in your area.
Social media marketing also plays a significant role in directing potential customers towards your business website. Create business profiles on popular social media sites and keep them updated with important business information and useful content. SMM also helps build credibility and trust to attract more customers.
Start an Informative Blog with Business Website
Blogging is one of the best ways to market a construction business online. When you write and publish informative and useful content consistently, this helps you appear as an authority in the industry and drive more organic traffic that you can easily convert into valuable customers. When brainstorming blog topic ideas for your construction company blog, consider things that potential customers want to know about home renovation or restoration projects to make them success. Blogging also allows you to appear in more search results to drive traffic.
Claim and optimize your GMB Listing
Google My Business is a must-use method to improve your business’s visibility online. Creating a GMB page and optimizing it with important business details like name, address, website, phone number and open hours, etc. makes your business easily accessible. Proper GMB listing also provides a chance to appear in a local 3-pack to get your business in top 3 businesses on the map in a given area.
Follow up with Past Customers
Keeping past customers is an important aspect of building a massive customer base for your customers. Whether it was a smaller restoration job you have done for a homeowner or have completed a larger renovation project, you should follow up with your past customers to ask if they have any upcoming renovation project or construction work, they want to complete. Ask them if you can help them with anything else related to home renovation, or restoration. You should also ask them to leave positive online reviews across your online profiles including the business website. Getting more online reviews also helps you appear in more search results to reach your target audience.
More and more modern users are using internet-connected mobile devices to find local businesses including general contractors. And you must build a strong online presence if you really want to see your construction business survive and thrive. Whether it is social media or search engines, do anything possible to go where your potential customers are hanging out.