Once you’ve found a few potential influencers to work with, it’s time to do some research. Look at their profile and see how often they post, how many followers they have, what kind of content they post, and who their audience is. You want an influencer who will introduce your brand to the right people—the ones who are more likely to be interested in what you have to offer.
You can also use monitoring tools like Social Blade or Famoid to track the performance of an account over time. These tools can show you key metrics like engagement rate, number of posts per month, reach/impressions and even break down the demographic information (gender, age range) on the followers. This information can help you further narrow down your influencer search and make sure that the people you’re working with will represent your brand in the best way possible.
Additionally, if the influencer is open to it, have a brief chat or discussion to get a better understanding of their values and goals. Having an alignment of values is important for creating strong relationships and successful campaigns. Doing whatever research you can now will save time (and possibly headaches) later on.
There are a lot of categories to look at when you’re trying to find the best Instagram influencers. Some of them are beauty, fitness, fashion, dogs, cats and so on. You want to look at the categories that are most popular on the platform.
How to Find Influencers on Instagram
Finding influencers on Instagram can be a daunting task. You need to be certain that the ones you hire are legitimate and fit your brand’s voice. In addition, you want to make sure they have the right content and the right approach to ensure they’re a good fit.
Using an influencer marketing tool can help you find these influencers faster. These tools have the capacity to weed out fakes and can show you who the real deal is. However, they’re more suitable for larger brands with a budget and time to devote to promoting their products.
While Instagram’s native search function is limited to hashtags, there are other ways to find influencers on Instagram. Whether you’re searching by industry, location, or language, you’ll likely find something worth checking out.
Fitness and Health Topics on Instagram
The fitness and health influencers that are making waves on Instagram are providing people with all kinds of content. They are influencing millions of followers and inspiring millions of others to adopt a healthier lifestyle. Those who follow these accounts expect to be educated on how to live a healthy life, but they also expect to get recipes and tips on how to cook and eat healthily.
Some fitness influencers are also creating content for physical wellness brands. For example, Filauro’s Instagram feed is filled with ads for Lenny & Larry’s plant-based protein cookie seller and Restore Hyper Wellness + Cryotherapy.
Another health and fitness influencer is Mark Hyman. He curates five tools that help people to improve their overall health and wellbeing. These tools include exercise programs, recipes, and nutrition plans.
Beauty Topics on Instagram
Instagram is a great platform to connect with your target audience. But finding the right influencers to collaborate with is key to success.
A beauty influencer can be a blogger, or even a guest on a podcast. They can talk about everything from organic skincare to nail care. However, they must produce high quality content. It is also important to be genuine and engaging with your followers.
The best way to do this is to find a niche that you are knowledgeable about. For example, a makeup blogger can talk about vegan makeup, while a hair blogger may have a knack for curling her hair. Once you have an idea of what your niche is, you can start looking for beauty influencers to work with.
One of the easiest ways to do this is to do a Google search. You can also check out the Explore page on Instagram.
Fashion Topics on Instagram
When it comes to finding influencers on Instagram, you have a few options. You can use hashtags, search by keywords, or use a database to find them.
Influencers are people who have a lot of followers. Some are celebrities, and others are bloggers, content producers, or thought leaders. Whatever their background, these influencers have a great deal of authority. Their connections with their audience are a strong performance indicator. They can help increase brand awareness and promote sales.
For example, Alexa Chung has 5.2 million followers. She is known for her elegant style. But if you look at her Instagram, you’ll see that she has a feed full of food, fashion, and pug photos.
Finding Instagram influencers can be challenging. You need to ensure that you find a person who has a personality that will complement your own. Also, you should avoid finding someone with a lot of fake followers.
Dogs and Cats Topics on Instagram
For any content creator, Instagram has some cool features that will help you reach out to more people. Whether it’s an engaging community or a cool hashtag, there are a few tips and tricks to take advantage of in order to get noticed.
The best way to get your name out there is to create great content. One way to do this is to have a well-crafted Instagram bio that contains a link to your website. Another way is to use scenic backdrops in your photos. Using a good background can make all the difference in the world.
A clever little trick is to take a photo of your pet in front of an intriguing backdrop. If your pet is a dog, you can include a fun toy to make the picture extra enticing.
Want to increase your business or brand’s reach on Instagram? This guide on social media marketing offers practical advice on how to get more followers and highlights some of the most popular celebrities and influencers on the platform.
