The 4 Basic Types of Digital Marketing

Implementing digital marketing for your business is a must in this day and age. Whether you own a small business or large enterprise, having a strategic digital marketing campaign will allow you to reach more customers and expand your online presence.

Despite being commonly known by most people, digital marketing is still somewhat unconventional for those who are only familiar with traditional advertising. Fortunately, digital marketing is easily understandable once you get used to the fundamentals, such as search engine optimisation (SEO), search engine marketing (SEM), copywriting, and many more.

As for the current state of digital marketing, expect the industry to flourish, especially in countries with a high demand for marketers, such as Singapore, the United States of America, and Australia. With more countries shying away from traditional means of marketing, you can bet that more people are shifting their interests towards the technological aspect of advertising.

If you want to hone a new skill-set in digital marketing, now is the perfect time to understand the basics of digital marketing strategies like SEO and social media marketing. Luckily for you, learning digital marketing is going to be a breeze. Let this guide show you the way to the fundamentals of digital marketing, from SEO and SEM, down to content marketing and copywriting.


What exactly is digital marketing, and why do people need to incorporate it into their workplace? The answer is simple: digital marketing is marketing redefined, with the only difference is that it involves the use of digital technology. When it comes to digital marketing, you can promote your business through social media, emails, mobile apps, and digital platforms in general.

With digital marketing, you have a diverse range of strategies at your disposal, such as SEO, SEM, social media marketing, content marketing, and many more. All of these terms may sound overwhelming, but once you understand them, you will discover that digital marketing is not as hard as it looks.

Let’s take a look at some of the types of digital marketing and discover how they can benefit your business.



SEO is one of the most vital types of digital marketing because it helps websites gain higher rankings on search engines like Google and Bing. The goal of SEO is to improve your rankings for organic search results. In doing so, your website can attract more visitors, thus helping you gain potential customers as a result.

Part of doing SEO is to create high-quality content for your website while using relevant keywords. Also, keyword research is essential since it lets you discover the perfect keywords for your website. You can utilise high-value keywords when creating content to make your website more appealing to search engines.

Most importantly, SEO allows you to improve your web visibility. Having higher SEO rankings will lead to better web visibility, resulting in more traffic and leads. As your website gains more organic traffic, expect to encounter more visitors that could potentially become customers as well.


Similar to SEO, the goal of SEM is to direct more traffic to your website and boost your web visibility in an instant. However, the difference between SEO and SEM is that the latter involves the use of paid ads for pay-per-click (PPC) advertising.

PPC advertising is a model of digital marketing under SEM that revolves around the use of online platforms like Google Ads to bid on keywords and pay whenever someone clicks on your ads.

SEM is usually more costly than SEO since you have to pay each time a user clicks on your ads. However, SEM offers quick results that let you improve your web visibility almost immediately. That is why small businesses benefit from SEM the most since it helps them gain traction quickly.


Social media marketing is the act of promoting your business through networking sites or apps, such as Facebook, Instagram, LinkedIn, Twitter, and more. Also, social media marketing is the most beginner-friendly aspect of digital marketing since anyone can use social media to promote their products and services.

Not to mention, you can showcase your products and services on social media feeds, which is an excellent way to gain exposure. To start a social media marketing campaign, you should choose the right networking site or app for your business.

For example, if you want to launch a social media marketing campaign for your company that focuses on high-quality images and videos, then Instagram is your perfect choice. On the other hand, if you are looking for a versatile marketing platform, try using Facebook instead.


You might confuse content marketing with copywriting, which is understandable since the two are almost alike. However, unlike copywriting, the goal of content marketing is to provide readers with valuable information and reach your target audience.

For example, instead of promoting your products, you can create high-quality content for your digital marketing campaign that revolves around the nature of your business, the story behind your products, and how you conduct your services. Let your customers know how your business functions daily, so they can figure out whether or not your products or services are worth considering.


These are the four main types of digital marketing that can benefit your business. Fortunately, this is just the tip of the iceberg. The vast realm of digital marketing is almost endless, and it is up to you on how you can make digital marketing help you succeed.

Try to get in touch with a digital marketing company in Singapore to discover more ways on how digital marketing can help you reach your goals.