Google is still the place to look for information about everything. Let’s see how you use PPC to market your event using SEM.
“Why did you just call me?”
If you’re new to online marketing, acronyms like PPC and SEM may look like it and that’s why we’ve compiled this article: the ppc agency london is the best option there.
Read on to learn how to:
- What do abbreviations like SEM and PPC mean
- How to market your event on Google
- Google AdWords for Event Marketing
How to Find the Right Keywords for an Event Organizer
The English abbreviation is also used in Finland. It means how you appear in search results on Google, Bing and more. EM is divided into SEO and PPC ads.
SEO (Search Engine Optimization) – Search Engine Optimization
SEO optimizes websites to appear high in search results and, if done correctly, will get your page high without paying a cent.
PPC (Pay Per Click) – Pay Per Click
- With PPC, you also get high results in search results. But unlike SEO, PPC ads pay.
- This article focuses on PPC advertising.
- Use PPC ads for your events to drive people to your page.
- Each click costs Google AdWords, so it’s important to understand how it works.
Starting a PPC campaign is pretty easy, but getting the most out of it is a mixture of art and mystery.
The process goes something like this:
- Select target keywords (e.g. “live music in Tampere”)
- You make money from these keywords (the highest bidders get their taste)
- Create ads that appear when people search for those words
- Add a link to your page or listing your event
- Watch people running in hordes
This is how it happens in a nutshell. There’s a bit more involved, of course, so let’s take a closer look.
How to understand the operation of SEM
If you thought you now knew all the acronyms you need, we haven’t even really started yet. To understand them, you need to look at how Search Engine Marketing (SEM) works.
Cost Per Mile
CPM measures your ad’s visibility. It is the amount you do for visibility per thousand people (mile). This does not include clicks or other activity. CTR measures how many people see your ad and also clicks it. If your ad is showing to many, but your clicks are low, you might want to change your keywords.
CPC is the amount you pay each time someone clicks your ad. The amount depends on how your bid compares with that of other advertisers and is also influenced by your ad’s Quality Score (QS, see next section for details).
Quality Score (QS)
QS, Ad Quality Score, is an algorithm used by Google to determine where to place your ad. The keywords you use should be as relevant as your ad and landing page. Therefore, researching keywords is the first step to success.