Have you ever wondered why one person prefers one website to another when they both achieve the same goal? When it comes to inclining a user and imprinting the website in a user’s consciousness, website designs play a big role. However, website design has never been and will never be a textbook theoretical procedure. Effective website design, like everything else related to technology, evolves with time and is influenced by a variety of factors.
In this piece, we’ll look at some of the most popular modern site designs, as well as those that provide a better user experience. Because we are now confined to our homes and use browsers more than ever, a better-designed website will prove to be incredibly efficient for the business and keeping a loyal user base. Finally, I hope that these principles will alter your perspective on some issues and assist you in improving your site design.
- Content
It is one of the key reasons visitors visit your website and has a significant impact on Search Engine Optimization (SEO). To make your website more ‘sticky,’ you should put a lot of effort into developing first-rate content, which should include videos, relevant news/information, and high-resolution photography.
- User-friendliness
The end user will never notice good usability, whereas terrible usability will stand out immediately. Your website should be simple to use, intuitive to navigate, accessible, and mobile-friendly. The user should always know where they are on the website and be able to find their way around with little effort. They should also be able to go to whatever page they choose without having to go through the entire site. Your website should strive to predict what your visitors are thinking and assist them in meeting their needs as efficiently as feasible.
- There’s A Lot of White Space
This is related to the previous modern website design aspect; however, white space is very appealing. It isn’t even required that it be white. White space refers to the amount of “empty” space between all of the items on your website, such as copy, sidebars, margins, and so on. Things should be able to breathe; if your website is too crowded, it will be difficult to direct your visitor’s focus.
- Product Videos of Excellent Quality
Many firms have begun to add product videos and other corporate feature videos to their websites as video marketing becomes more popular among both B2C and B2B enterprises. This can help to accentuate your brand’s individuality while also showcasing what your company has to offer clients. According to research, 92 percent of B2B consumers watch online videos when investigating services and products for their company, and 43 percent view online videos while investigating services and products for their own company.
- Speed Optimization
Speed optimization is a critical design element that should not be disregarded. People expect things to load instantly in today’s technology, or they’ll abandon ship three seconds later and never return. You don’t want prospects and lead to thinking adversely about your company because your website is slow.
