Creating a logo that effectively communicates a brand’s message is a challenging task for any company. There are several factors that must be considered when developing a logo, such as the selection of the appropriate font and the preference of the target audience. The process of designing a logo is further complicated by the variety of styles that are available. The final choice of logo style can significantly influence the recognizability and brand awareness of the emblem. To help you find the right style for your logo, consider using Turbologo online designer.
Main Styles of Logo
Numerous style solutions for logos are available, but five styles stand out and are used more frequently by modern companies.
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Classic
The classic style is known for the simplicity of its design, the use of strict geometric lines and restraint in every detail. Examples are the logos of Audi, MasterCard, and Samsung, each with verified forms and clear lettering. Designers avoid using bright effects and half-shadows, preferring a traditional and proportional design. This style is most common among “serious” companies whose activities are associated with finance, construction, medicine and the production of household appliances.
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Minimalism
Minimalism is characterized by simplicity, ease of design, and accessibility of perception, which is especially important in the era of information overload. Logos made in this style allow companies to easily and clearly describe their organization and its activities. A minimalist logo typically uses only 2-3 colors with contrast, simple lines, shapes and minimal information, often featuring only the company name.
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Vintage
Vintage logos reference past times and are characterized by their restrained forms and lack of bright colors. Often made in black, white or gray tones, vintage logos are used as a trademark for restaurants and bars in the retro style, as well as companies that produce classic cars, furniture and other products.
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Futurism
Futuristic logos have dark shades, neon glow, and aligned lines, with no bright effects. This style embodies creative ideas and fantastic visions of the future. IT-companies, firms producing household appliances and organizations that explore science often prefer the futuristic style.
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Abstraction
The most daring style for creating a logo is abstraction. It is often used by companies that want to stand out from competitors. This style solution involves the use of intricate triangles, creative images, and bright colors. Letters can have different sizes and fonts. This approach always carries a certain semantic load, and the audience can interpret the visual-associative series in their own way.
Factors to Consider When Choosing a Logo Style
Here are some tips to consider while selecting the right style for your logo:
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Field of Activity
Consider the field of activity that your company operates in. For example, if you produce computers, choose futurism. If you specialize in selling vintage furniture, opt for the vintage style.
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Target Audience Tastes
Consider the preferences of your customers. Today’s audience is quicker to remember simple and concise logos. Therefore, avoid complex styles featuring a lot of drawings and words.
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Experiment with Online Logo Designers
Online logo designers can help you experiment with various style solutions and select the best option that fits your brand.
Conclusion
Each logo style has its unique advantages, and it is critical to select a suitable one that aligns with your company’s mission and target audience. Online logo design tools such as Turbologo can simplify the selection process by enabling the creation of a simple and memorable logo that truly represents your brand.
