Picking the right spot for your business sign is crucial for attracting customers and growing your brand. It should be located in a busy area with high visibility, and it should be visible from all angles. The sign should be easy to read and should be designed to reflect your brand image.
- Visibility from all angles
Your sign needs to be seen clearly from different directions. Think about where people will look when walking or driving past your business. Place your sign at eye level or slightly higher, making sure trees, poles, or other objects don’t block the view. Consider how sunlight hits your chosen spot throughout the day to avoid glare issues.
- Traffic patterns and speed limits
Look at how fast people move through your area. On busy streets with higher speed limits, signs should be larger and simpler. For slower traffic areas, you can include more detail since people have time to read it. Watch the traffic flow for a few days to understand where most potential customers come from.
- Local regulations and permits
Check your city’s rules about business signs before making any decisions. Some areas have strict guidelines about size, height, lighting, and placement. Getting the right permits saves time and money in the long run. The experts at a harrisburg sign shop can guide you through local regulations and help ensure your sign meets all requirements.
- Weather conditions
Your location’s weather affects sign durability and visibility. Strong winds might require extra support for larger signs. Rain and snow can impact visibility, so consider adding lighting or weather-resistant materials. Position your sign where natural elements won’t cause rapid wear and tear.
- Distance and readability
Test how your sign looks from various distances. The text should be clear and easy to read from where most people will see it.
- For every 10 feet of viewing distance, letters should be at least 1 inch tall
- Keep fonts simple and clear
- Use contrasting colours that stand out
- Avoid placing signs too high or at odd angles
Competition and surroundings
Stand out from nearby businesses without creating visual clutter.
- Have unique features that catch attention
- Not blend in with neighbouring signs
- Use colours that complement your building
- Maintain appropriate spacing from other signs
Lighting considerations
Good lighting makes your sign effective 24/7.
- Natural light during different times of day
- Existing streetlights and shadows
- Power source availability
- Energy-efficient options for illuminated signs
Building Architecture
Work with your building’s design instead of against it
- Find natural mounting points
- Match your building’s style
- Use existing features to frame your sign
- Consider how the sign affects your building’s appearance
Maintenance access
Choose a location that allows easy maintenance
- Safe access for cleaning
- Simple bulb replacement if lit
- Protection from vandalism
- Room for repairs when needed
The perfect sign location combines maximum visibility with practical considerations. Working with professionals at your local Harrisburg sign shop ensures you get expert guidance for your specific situation. Take time to evaluate all options before making your final choice.
Future flexibility
Think ahead about potential changes
- Leave room for business growth
- Consider seasonal promotions
- Plan for possible rebranding
- Allow space for additional signs
Your sign’s location greatly impacts its effectiveness in attracting customers and representing your business. Making an informed choice about placement helps ensure your signage investment delivers the best possible results for years to come.
