One of the major issues that companies are facing today is the lack of a digital asset management strategy. Digital assets were acquired or created without any coordinated approach so that it is difficult to know what the assets are, why they exist and how they should be used. When speed and turnaround are of high value, lack of digital asset management solution will reduce the company’s competitiveness.
Importance of digital asset management
Digital asset management strategy is very crucial in ensuring brand consistency across campaigns and channels. Digital asset management must be the priority of organizations particularly nowadays where there is a large volume of content that has to be streamlined and automated for efficiency and quality.
When choosing a digital asset management platform, it is important to ensure that it will integrate well with the organization’s existing structure. It must allow creative workflow and approval, collaboration, and version control. It must provide robust security, metadata, and workflow capabilities along with scalability to support the digital assets. Digital data management systems must take advantage of the cloud and mobility for easy access and sharing among teams whenever and wherever they may be required.
Rich media is usually created in bulk
A digital asset management system provides strong support for audio, video, and images with format conversion capabilities for previews and editing of images and rich media. It is not actually the platform that matters but how the solution can improve collaboration among the team, strengthen the brand, accelerate campaigns and increase ROI. Automation must be supported to manage global and local versions of assets with different renditions of assets across channels and integration with key systems of engagement.
When digital assets are managed properly, it can set off content value chains for a delightful digital experience. Creating that experience would require a strategy that involves innumerable editorial, management, and production activities like editing and enhancing digital assets, review, and approval of final versions, storing and indexing multiple renditions, channeling of distribution to marketers across the country, and identifying plagiarized work.
Organizations have to face a massive volume and diversity of decisions and actions that they are informed via analytics and insights through enterprise data that is shared by users of an organization across departments and geographical locations. Enterprise data is increasingly driven by the new and evolving digital asset management frameworks, digital architectures, and technology platforms.
Organizations in every industry are in a race to gather unique data assets and exploit the data before their competitors outpace, outperform or outmaneuver them. Without a digital data asset management strategy, organizations are bound to fail in the race. Digital asset management solutions can dramatically change the usual ways that things are done in an organization.
When it comes to protecting digital assets, 5th Kind provides a digital data management solution that streamlines accessibility while protecting digital assets. All the digital data and files of an organization are kept in one location for easy access, easy tracking of assets, and collaboration. Files can be shared across the world without falling into the hands of hackers.
