Grocery delivery service is experiencing a new craze in the post-pandemic days. None can deny the fact that it has made our lives super easy! Zomato, Swiggy, and other renowned food delivery apps have already opened a dedicated grocery delivery service. This has further encouraged new businesses to centre their service around grocery delivery.
Adopting a grocery business model is extremely advantageous once it comes to popularity and revenue, but developing a grocery app tells a different story! A poor app can negatively impact sales, growth, and revenue. If you are also planning to adopt this business model, this blog is a must-read. Here we will discuss some of the challenges that you may face and how to overcome them with a robust mobile app developed by any reliable mobile app development agency. So, let’s dive in.
Challenges That May Hinder Your Business Growth
1. Storage and Cost
Grocery items like vegetables, milk, fruits, and others are quite perishable. You need special infrastructure with a huge space, right containers, and refrigeration facilities to store these items. Naturally, you need to invest a substantial amount for the infrastructure before starting your business.
Again, to ensure that the fresh products are being delivered to the customers from storehouses and farms, you will require specialized delivery vans. These incur immense investment. Wrong product delivery or delays in delivery may bring loss to the company.
Every business has its competition, but the grocery delivery service has more than the rest. With so many grocery delivery apps available in the market, you need to win a competitive edge over others (especially the big brands) to survive and thrive.
With so many options available, people look for quality products at reasonable prices, speedy delivery, zero to minimum shopping charge, and other rewards. Also, in the case of any perishable item, convincing the customers of the product’s freshness and offering eye-catchy discounts is a constant challenge.
3. Inefficient Delivery
In today’s rush world, none wants to wait. When the users order an item, they expect it to get delivered within a short span of time. This is especially true for grocery buyers. People may wait for 7-10 days for a mobile phone to get delivered but grocery delivery tells a different story altogether!
Delivering the products in hyper-local areas often poses a big challenge if you don’t have adequate delivery network system.
Okay, enough of getting scared! Every problem has a solution and a grocery business is no exception to this. Let’s now check out how you can overcome the challenges.
Means to Overcome the Challenges
1. Develop a Secure and Robust App
The first step to beat your competitors is to own a secure, robust, and feature-rich mobile app. This will effectively enhance your consumers’ convenience. A native grocery app is way more easily accessible than a website.
A dynamic mobile app also leaves a decent impression in the consumers’ mind. Embed features like 24/7 customer care, sending in-app notifications, and allowing users to share their reviews to enhance people’s engagement with the app. Sounds too technical? It actually is! Contact any top mobile app development agency to develop a user-friendly app.
2. Know Your Customers
You cannot satisfy everyone.
There, that’s the golden rule in life, we mean, in business!
So, don’t shy away from taking the first step with limited resource. As your business will grow, you will be able to add more variety in your product list. Oh, and don’t forget to flaunt the new additions on social media. Engage digital marketing services and reach a wider audience.
However, before starting out your business, it’s important to have the users’ date to witness a positive impact on sales and revenue. Who is your target audience? What kind of products do they prefer the most? For instance, today’s generation prefers to buy organic products while ex-gen is satisfied with traditional grocery items. Analyzing user data will help you to foster your business.
Also, pay attention to which are the top-selling products, when do the users shop the most, what are their feedback, and improve your app accordingly. You can get all the insights from the app itself. But for that, you may need to contact the professionals at any reputed mobile app development company. Not only are they efficient in developing apps, but they can also help you analyze your users’ data.
3. Easy Accessibility
Mobile shopping itself gives immense convenience to users who don’t need to take a trip to the local grocery store. Make it further simplistic and attractive with features like one-step checkout, loyalty programmes, combo offers, extra discounts, push notifications, etc. This will help you to reach the right customers at the right hour.
The grocery business has a huge potential to let you prosper. And a responsive app can enhance this potential hundred times since increasingly people are relying more on apps for the groceries. Engage reliable mobile app development services to leverage such a wide audience and thank us later!