It’s worth noting that we don’t leap straight from looking for guest writing possibilities to contacting blogs. That’s because there are a few things you should do before submitting a guest post to a new blog. While a blog may include guest pieces, the key is whether the guest bloggers are successful.
Do the site’s guest blog entries receive the same number of comments and social shares as the site’s own blog posts? Some sites may welcome guest posts with categories, but if the readership is primarily interested in the blog owner, you will struggle to gain authority or drive traffic back to your site. When is the Best Time to Request a Guest Blogging Post? You won’t always have a wonderful opportunity to pitch a guest article, but there are a few things you should do when one presents itself. The following are some of them.
- When a blog or social media account highlights you in one of their postings.
- when you, your company, or your product are mentioned in one of the blog’s entries
- When a blog expressly states that, it is searching for guest posts.
- When a new guest post is published on the blog
Set Your Guest Posting Objectives
An effective guest posting strategy, like all successful marketing tactics, begins with defining your objectives. Knowing what outcomes you desire from your work will help you plan out a clear path to get there. It will be easy to locate the greatest guest blogging possibilities once you know what you want your guest posting to accomplish. Prioritize sites that will assist you in achieving your objectives.
Personalize your email
Personalization, believe it or not, still has a lot of power. In fact, experts mentioned it as a key consideration when evaluating pitches. And personalisation can be as simple as mentioning the editor’s name in your email, so you don’t have to spend much time getting to know the person you’re contacting.
Convey that you’re the right person for the job
At some point, the editor will begin to doubt your ability to write about a particular issue. To put it another way, you must demonstrate that you are the suitable person for the job and that you have the necessary experience. Remember that people are more interested in the headline you’re presenting than they are in you. Talking about yourself should be kept to a bare minimum.
Construct Blog Ideas
It’s time to come up with blog topics once you’ve found a site that meets your guest posting criteria. Come up with a few post ideas that will help you achieve your goals while also catering to the publisher’s and readers’ demands and needs.
Compose a Post That Will Be Shared
After your pitch has been accepted, you must compose a post that the publisher wishes to publish on their website. If you can deliver on your material, publishers will be more willing to publish your piece and deal with you again.