With the use of technology, businesses can be anywhere. Live streaming is often used in businesses today because it catches the eyes and ears of target audiences and can win the hearts and wallets of prospective clients.
This easy process of introducing businesses via live streaming gained increasing popularity after the advent of video-based technologies like YouTube, Vimeo, and now IGTV and its cohorts.
The key to connecting via live stream now is the ability to stream without interruption or buffering. One of the ways that’s done is with IPTV.
What is IPTV
What is IPTV or Internet Protocol Television is mainly designed for public television broadcasting. IPTV can offer the ability to stream continuously. It uses an internet protocol that can be used for television and also be deployed on subscriber-based telecommunication networks with high access channels. This setup uses set-top boxes or customer premises equipment.
This expansion on video marketing is useful with any size of business and bring with it the benefits of live streaming.
It’s Cheap & Offers Transparency
With a decent camera and a stable internet connection, you can connect with your live streaming community. Yes, it’s that easy. Editing isn’t an issue since the goal is to have live interaction.
Business transparency is one of the concerns of customers. They always want to look behind the scenes and feed on their curiosity to see how your business works, which speaks volumes on how well your business will work with them.
Show them how products are manufactured and stored. Show them processes that would mesmerize them and make them appreciate the product more. You can also show a timeline or a before and after of the product showing how effective it is after a certain period of time.
Business transparency will boost customers’ trust after you have showcased the authenticity of the products you have. It removes traces of doubt knowing that the products were manufactured and handled well. Showing them that you’re experts in the field will boost their confidence in working with you.
Creating a Community
Live streaming helps to make a customer community.
Some live streaming platforms offer live interaction too from the video maker to the audience. They can answer questions live and can easily address them if customers have doubts.
Creating community through live streaming can also build your list. You can have people subscribe to your page so they can be notified if you go live, which will increase your company-to-customer relationship.
Offer your audience learning by educating them through your video. That’s how to increase your credibility and increase their trust with what you show them. It’s free and will be beneficial for your audience and your business’ bottom line.
By sharing your knowledge, you’ll secure your authority in your industry as a leading expert. You can also use live streaming to educate via webinars, Q and A sessions or guides on how to use the products you offer and how it will change their day to day lives.
Be sure to always address important client’s concerns. They feel valued when you acknowledge simple replies from them. Answer their questions patiently and make sure to keep those connections you have established with them.