Then open your Facebook, Instagram or Twitter and take a look at the screenshots of the application that are being shared every day, be it to play with the montages that are updated daily, or even with the Geofilters that are changing the development of business.
But, it is clear that Snapchat spy is not only that. The app has been drastically evolving and today is fertile ground for any company that wants to be closer to its customers, creating differentiated content that is light and fast to consume. And the best: without spending anything!
The app also has more than 100 million daily active users, with a 10 billion mark of video views every day.
Those data can’t be ignored by your business, right?
Then take advantage of today’s article and embark your business on a social network that does not stop growing.
How can I participate in Snapchat with my brand?
First of all, you need to download the application on a smartphone. Remember that the application is only available for iOS and Android so far. Then, register your user using e-mail and a password. No personal passwords.
- It is valid to share the use of the application with your marketing team, just remember to choose something that is suitable for the use of multiple users at work.
- Then you need to add a photo for your avatar and adjust the privacy settings. Do not forget to choose an image aligned with the visual identity of your business, it is essential that customers recognize your brand before everything else.
- Is everything ready? It’s time to add your friends and contacts. Take advantage of this phase to find the people who enjoy your product and are aligned with the person defined for your business.
Create real content on Snapchat
Now that you have an account to be used, we can start with creating content in the app. However, to start, you need to know that Snapchat allows the division of everything that is produced into two main categories: Snaps and Stories.
Snaps are those messages, video content or images that self-destruct after being viewed by certain users. The main difference with Stories is that the sent snaps are not available for all your followers, but for those you select, allowing only one view.
Do you want to send the teaser of a product and leave the user curious? A Snap is ideal for that.
To send a snap, just take a photo or record your video, using the central button of the camera in the viewfinder of the cell phone. You tap the button to shoot and press and hold to record.
It is also possible to take advantage of all the resources of the application, such as lenses, filters, captions, labels, stickers, Geofilters (we’ll talk about it later) and doodles before sending a photo.
When your image is ready, just click on the bottom left corner and select the users you want to receive that particular snap.
Stories allow you to send images or videos in sequence for a mini-timeline that is linked to your user. Contrary to snaps, the messages sent by Stories are available for 24 hours and can be viewed as many times as necessary.