This first part of the SEO services involve the internal elements of the site and provides search engines with an internal map that helps them understand what the topics are, making it better indexed.
The SEO on page activities are many and all equally important to index the site and improve positioning, especially because they indicate to search engines that the site is well structured and usable, in compliance with Google guidelines, avoiding incurring unpleasant penalties. They increase the overall efficiency of the site and guarantee long-lasting results.
- Content optimization
A site’s content is gold for search engines, and a business card for potential customers. Well-written texts, full of interesting insights, with images and links to authoritative sources, inspire trust in readers and convince them that there are expert and competent people behind them. On the contrary, texts written quickly and carelessly both in form and in content, will give a bad impression and convey the idea of a hasty company aimed only at commerce but not at all attentive to its customers.
Pages rich in content, with texts, images, paragraphs, links, tend to be better indexed; therefore it is very useful to write articles of at least 300 words.
The keywords must be included in the titles, in the descriptions of the images and in the text of course, the ideal density is between 2 and 5%; excessive use of keywords can make Google evaluate the page negatively, because it will seem made only to climb the SERP and lacking quality content. Finally, it is of course important to write real and useful information for visitors.
The optimization of the HTML code of a web page is one of the most relevant factors for positioning: the spiders try to grasp the meaning of the pages by analyzing the content of specific markup tags, and the first 300 characters of the text. With the SEO analysis the SEO agency verifies whether the code satisfies the essential requirements for correct indexing, and highlights the shortcomings and errors on which to intervene. Let’s see what the main tags to check are:
The tag (to be used between the tags):
It is one of the most important elements of the web page as it provides a concise description of the page content for search engines; therefore it is useful to insert the keywords but without exaggerating: it is advisable not to repeat them more than once
Tags H1, H2 and H3 are considered of particular importance as they define the internal titles of content, and therefore the main topics of the text. The importance of the tags is chained, so the main title H1 is considered more relevant than the subtitle H2, which in turn is more important than the subtitle H3.
The spiders also look in the contents for the attributes that emphasize certain words, such as bold, italics, underlined:
These are the so-called emphasis tags and are useful for search engines to identify the most relevant words on the page. It is therefore important to format the text correctly by inserting these tags, which in addition to optimizing the code for SEO, make the text more understandable to readers and improve the accessibility of the entire site.
- Using the alt Attribute
The “alt” attribute of the img tag is considered of primary importance to search engines, which interpret it as the title of the image; it is also used as a description of the same if a browser fails to view it. When inserting an image, it is always good to rename it using keywords if possible.