If you want to seek help from an ad agency for your Google AdWords campaign, it’s when you must not hire a firm until then you are done with your homework. Below are the things to consider when looking for one.
One-Man-Band or An Agency
Is the agency you will be hiring a one-man band or really an agency. What you want from an agency is one with many resources. It just as well gets backed by lots of personnel and lots of experience. You would want the AdWords account not neglected due to a lone worker that has come down because of flu or has gone on a holiday.
Some experts also work on a solo and not backed by a big staff. They also know AdWords and they have a network that closely relates with other experts. That is true when it comes to strategic decisions.
Learn AdWords through Their Own Money
Is the person who will manage your AdWords account learned AdWords through their own money? This is considered a test for most account managers. Indeed, there is something to learning and making the Google campaign even more profitable with their money used. It’s when it makes you smarter a lot faster as compared to anything else. Yes, your mistakes can be directly painful. However, you will never forget the lessons learned.
This is in opposed to an employee promised by 3 square meals every day although the traffic converts or does the exact opposite.
That is why if you will hire a contractor or an employee to manage your campaigns, you need to request them to prove to you that they have successfully built a profitable campaign using their money. The next thing is the employer, contractor, and agency that learned due to other people’s dime. However, they were incentivized because of commissions. That’s when the campaigns are just made successful. They must prove to you that they have successfully made their campaigns.
Services Offered by the Agency
The Brisbane google adwords management to hire for Google Ads should also have a specialization in PPC or pay-per-click. If they even provide social media, search engine optimization, print fulfillment, web design, and many more, this is indeed a red flag. Other multi-service companies would say that they provide PPC. But, in reality, it is just indeed a sideline.
Now if you want a knee surgery, there is no need to visit a heart doctor or a general practitioner. You must seek the assistance of a specialist. Just remember that PPC campaigns don’t differ in any sense.
Report Conducted for the Results
Know how the agency for Google Ads reports for the results. As for the answer here, they will connect the Analytics and AdWords accounts. They also will report the results of Adwords in the field of traffic data.
You must also know the reporting cycle including the format that they will deliver it. What’s more, they must provide your need on a weekly or monthly basis. It could as well be in the form of quarterly or annually and anything in between.
References in Hiring the Agency
How were you able to know about the agency? It should be that the agency to hire is recommended by a trusted colleague. The senior managers should as well give a good talk particularly to the event. Moreover, get case studies or references from the current or previous customers.
Do not hire a Google Ads agency that calls you up by cold calling or by email. This is also even you not seek them out first. That does mean to say that they have other priorities. They may as well be more focused on obtaining market share than just carrying out a high-quality job for you as a client.
KPI’s Used
Those bad agencies will be concerned more of the number of clicks, a number of impressions, and number of clickthrough rates. But with good agencies, they will talk more about the cost for every action, profit, and volume of the conversion.
Previous Work with Other People
If they already have worked with others in the vertical niche or specific market, it’s when you need to hire them. But if not, it may mean a deal-breaker. It is still a good sign that their previous experience in the sector will mean to say you benefitting from it. Just remember that each niche has its certain idiosyncrasies.
Account Management System Used
Agencies would often follow some specifics during the beginning stages of the discussions. This is not uncommon. But, they follow a specific system. They also do not just handle accounts following an ad hoc basis.
People to Work on Your Account
When the relationship has already started, the account will then be managed by a single or a highly-trained expert in PPC. Never be afraid of asking more specifics of the people who will physically work on your account. This is a lot better when you will be meeting them in person.
Agency Certified
The agency should be certified when doing AdWords. But, this does not mean that it already is legitimate. The certification will require passing a few easy exams and maintenance of a minimum of 10,000 dollars. This is a relatively low bar in all these schemes. If the agency has not had Google certification, it’s when you are just dealing with the amateurs.
Listen to Your Gut
Never be afraid of this question. Just remember that PCC is not an accurate science. There is always such a level of artistry when it comes to this equation. Choose an agency that cannot be made on hard and cold facts.
Consult an agency wherein you will get a comfortable choice. This is also whether to look elsewhere or hire them. As for the right agency, it has a good business sense while it does talk the talk. It also communicates with no use of impenetrable jargon. It also understands the essential business elements. It must have knowledge considering the AdWords machine.
Now, you have learned more about the agency to hire for Google Ads. So, achieve whatever
it is that you want. Find yourself a winner!
