Considering the present-day havoc dependency on the search engines and particularly on mobile phones, Google along with other premium search engines such as Yahoo, AOL, Firefox etc. want only high-quality content on the internet. Ever since the Panda update in 2012, the dominance of black hat SEO is abolished and is ruled over by the White Hat or White label SEO where the marketers can’t use any loophole or shortcut by posting duplicate, poor quality and irrelevant content with insignificant images, unethical backlinks, practices of Cloaking or redirecting users to another site that they don’t want to visit.
Search engine optimization or in short SEO is a notable technology applied by experienced professionals for generating the traffic flow organically. For running an online business or even your blog site, you need SEO services which are essential for obtaining higher search ranks on the search engines.
Let’s have a quick look at the SEO services offered-
Keyword research is one of the primary services offered by digital marketing companies. They have experts for using tools and performing site auditing to dig out relevant keywords to optimize the client’s sites or necessary for branding services. Keywords are equally relevant for PPC and social media optimization services.
Content is King. Without high-quality and error-free content, the White label SEO task is incomplete. No spinning of articles is bothered by search engines anymore as they are headstrong about offering users fresh and mobile-relevant content whether in the form of written content, infographics, video, podcast and images.
SEO is broadly divided into On-Page and Off-Page SEO. When on-page SEO is strictly the technical stuff that is managed by the specialists by HTML coding and pouring in the snippets and keywords, off-page SEO focuses on article posting, link building etc.
Hawkeyes on competitors
As internet marketing has grown suffocated with the increased competition and because of the growing use of applications and tools, it is the responsibility of SEO companies to keep a close tab on the contender’s actions and rankings to stay on the healthy competition.
These are the important White Hat SEO services offered by the companies.