It has long been established that SEO is an effective and essential form of digital marketing strategy. But, exactly how it helps websites is where things get a little complex, to say the least. It’s because the benefits of SEO are vast—from being a cost-effective strategy to boost traffic, to increasing brand awareness, and ultimately improving the bottom line of your business.
In today’s article, OOm, an award-winning SEO service provider in Singapore, will go in-depth on the benefits of optimizing your website for search. But, first, an insight into how SEO works.
How Does SEO Work?
SEO is a digital marketing strategy that is composed of a wide range of tactics aimed to increase visibility in organic search results. It helps get your site to the first page of search engine results, primarily Google.
Today, approximately 97% of consumers look up online to search for products and services and 93% of these searches start with a search engine. As a business, if you don’t show up where users are searching, then you’re losing a lot of opportunities to drive traffic to your site and translate users into customers.
Being an SEO company in Singapore, OOm is equipped with the skills and resources to help you do business in search engines by getting your website on the first page of search results. While the range and quality of SEO packages these agencies offer, each should feature the following standard services:
✔ Website Audit
✔ Competitor Analysis
✔ Content Analysis
✔ Keyword Research
✔ On-Page & Off-Page Optimization
These efforts should help you boost visibility, drive traffic, gain leads, increase conversions, and maximise ROI, to name a few.
In summary, SEO is designed to optimize your site for search engines, primarily Google, to increase its chances to rank on the first page of search engine result pages (SERPs) for keywords and phrases that are relevant to your industry.
Now that the purpose of SEO is established, just how can these tactics benefit your website and business, overall?
The Benefits of SEO
SEO Drives Quality Traffic
We can’t talk about SEO without perceiving it as a way to drive traffic to your website. But, what makes it different to marketer-centric advertising strategies such as cold calls, spam emails, or interruptive ads is that it’s an inbound marketing strategy that attracts users who are already likely interested in your products or services to your website.
Unlike the annoying ads that interrupt you while playing an online video, SEO involves creating valuable resources and making them easily accessible by helping you rank for keywords that are relevant to your industry. Then, when users are ready to research for related products or services, they can find them on their own.
In short, SEO is a consumer-centric strategy that not only makes it convenient for users to find you but also drives more qualified leads for your business. Because they’re already looking for businesses like you, they’re more likely to respond to your calls-to-action, whether it’s booking an appointment or making a purchase.
It’s a Cost-Effective Marketing Strategy
SEO is a long-term investment—it may take a few days, weeks, or even months before Google picks up your website and for you to see improvement in your site performance. However, what makes it cost-effective is that once you have created a page and optimize it for search, it would continue to attract traffic to your site even long after you publish it.
Of course, SEO is also an ongoing process. You have to constantly update your website with relevant, high-quality content to keep attracting visitors. In today’s COVID-19 crisis, a relevant topic could mean topics that provide information on how your target audience can adapt to the new normal as well as updates on your business operations and health and safety practises.
We can’t further reiterate that because SEO targets users who are actively searching for products and services like yours, the traffic it generates is more qualified as opposed to that of outbound strategies, thus resulting in cost-saving benefits for your brand because you don’t even have to pay for ads!
It Gets More Clicks Than Paid Ads
Paid ads are those pages that appear above organic rankings. But, while it’s the case, a study found that more than 70% of users click on an organic result on the first page instead of a PPC ad. This is merely an estimate but it goes to show that SEO is just as important as pay-per-click (PPC) advertising, if not more.
Furthermore, it also illustrates the importance of appearing on the first page of search engine results: the more your pages rank high for your targeted keywords, the more chances you have for users to see your content and click through.
It Goes Hand in Hand With Other Digital Marketing Strategies
As said earlier, SEO is a form of digital marketing strategy that works together with other tactics such as search engine marketing, social media marketing, and content marketing, among others.
Take it this way: SEM promotes your site through paid advertising, while social media marketing brings you closer to your audience and content marketing helps you attract potential buyers using relevant, high-quality content. SEO, on the other hand, is a process that makes your website content visible and accessible in search engine result pages (SERPs).
A good integration of these strategies can drive more traffic to your channels and thus, deliver more effective results. For instance, while powerful content provides information, social media, paid ads, and SEO can make it visible in search engines. A reliable SEO company in Singapore will incorporate these tools and apply the best practises to help you achieve more desirable results.
It Helps You Get & Stay On Top of the Competition
Top positions on the SERPS receive the majority of the impressions and clicks. These result in a chain of positive benefits for your website from significant traffic increase, improved brand awareness, and trackable and quantifiable conversions to name a few.
Your competitors are probably already investing in SEO in Singapore and taking the steps to establish their rankings. Therefore, with an SEO strategy in place, you can stay within, if not ahead, of the competition, thus, help you remain relevant and competitive within your industry.
In today’s competitive digital landscape, there’s no reason not to optimize your site for search. If you’re ready to jump straight to a more technical explanation, you can visit OOm website for in-depth resources from—how to combine SEO and social media to how to restart life & business after COVID-19.
Have you already engaged an SEO company in Singapore? What has been the biggest advantage of using SEO for your website so far?