Facebook provides Facebook ads in its form of advertisement, which appears in the Facebook website’s side columns. These classic advertisements are referred to as Marketplace Ads and are a popular form of advertisements in Singapore.
They include a copy of the headline, a picture, and a click-through
link to either a Facebook page, a Facebook app, or an outside website.
One potential technique for growing likes or driving website clicks
is the incorporation of Facebook ads into Facebook marketing in Singapore.
It can be beneficial to use Facebook ads to raise your “Likes”-once a user likes your profile, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.
Hosting Facebook Contests
Another Facebook marketing strategy that can raise fans and brand recognition is to run Facebook competitions, sweepstakes, or promotions.
Be mindful that contests can not be hosted by Facebook itself when running a Facebook contest (meaning you can not ask for likes as entries, have people write responses in the comments, etc.). Companies must use a third-party app to build their Facebook contest, then guide users from their Facebook page to the app.
Facebook Promoted Posts
Facebook Promoted Posts allow owners of Facebook pages to pay a flat rate to have their individual Facebook posts reach a certain number of people, increasing the reach and views of a particular post.
Why do I have to pay to ensure that my followers see my post? Some companies have asked. If a user likes my blog, they should see my posts on their news feed at all times, shouldn’t they?
The response to this question is no because it means users are spending every waking moment of their lives on the news feed of Facebook.
For your Facebook fans’ health and safety, we hope this isn’t real!
If your fan happens to look at their news feed when you post your story, they are likely to see it, but there is no assurance even then that other posts will swamp their news feed. This is where Sponsored Posts come in. This increases the chances of being seen on the news feed of a customer.
Established fans are shown Facebook Sponsored Messages, with an added option to reach fan friends.
Sponsored Stories
Supported Stories are a type of Facebook advertisement that displays a user’s experiences, like a Facebook, to the friends of the user.
Supported Stories tries to draw on the marketing principle of “word of mouth”. He is more likely to pay attention if a user sees three of his friends like a specific page. The purpose of Supported Stories is to have the same action taken by a consumer as their peers. “If they want more page likes, advertisers can opt to show “likes” to friends, show friends who have “claimed this deal” if a company needs more users to claim deals, etc.
