Home services professionals work in a competitive market. Property owners have a lot of options, and it can be hard to find a way to stand out from the crowd. To complicate matters further, many consumers have changed the way they think about home repair and remodelling, and not every business owner has been keeping up with the times.
To market a home services business effectively, business owners need to consider multiple marketing channels and industry-specific factors. They can read on to find out what it takes to create a winning strategy for attracting new clients and boosting brand awareness.
The Right Marketing Partners
There’s no one-size-fits-all approach to advertising a home services company, so it’s important for business owners to work with digital marketing experts like those at Savior Marketing who know how to create a strategy that’s tailored to the company’s needs. Because every home services business is different, the strategizing process needs to start with the establishment of a clear vision of the company’s future. The right digital marketing partners will never try to foist one-size-fits-all strategies onto their clients.
A Local Approach to SEO
Search engine optimization (SEO) is the name of the game when it comes to boosting organic search results and providing an excellent long-term return on investment (ROI) for the campaign. Because most home services companies are geographically limited when it comes to attracting new clients, a local approach to SEO is always better than one that forces smaller companies to compete with nationwide corporate giants.
Constant Updates and Improvements
Just creating a stand-out business website that performs well in local searches isn’t enough to keep attracting new business indefinitely. Business owners need to continuously update their websites, add new content, and improve their social media standing if they want to remain competitive. Working with a digital marketing firm that will provide not just initial web design but also ongoing services is the best way to accomplish this goal.
A Flexible Approach for New Business Owners
If a company is just getting off the ground, or just getting itself established on the Internet, it can take a while for even highly effective SEO practices to pay off. In the meantime, home services business owners shouldn’t have to just wait around twiddling their thumbs. Taking advantage of pay-per-click and pay-per-view ads to fill in the gaps in consumer conversion rates until the SEO strategy starts to drive more organic traffic can help to boost revenue.
Managing Local Listings
Local listings on Google, social media sites, and third-party search directories can drive more traffic than some might think. Most businesses have an easier time ranking among the top performers on local directories than they do competing with every other home services company in the country in the SERPs. It’s important to manage these local listings effectively and keep all of the contact information up to date if business owners want to maintain their rankings.
The Professional Difference
Home service business owners need to focus on what they do best: helping clients improve their properties. Unless they have dedicated experience in online marketing, as well, they should leave creating and maintaining an online presence to the pros.