According to an expert, the best way to increase traffic to your site for the short term can be just to update the old content that you have already published before. You do not need to write any new blog again for the time being.
Extending the life of any best content by using old blog pieces and their established web presence. It is especially useful if your content has hit a traffic ceiling – a point where the growth rate is no longer increasing.
Updating your previous content can help you rank higher in search engine results pages (SERPs) and attract more visitors to your website.
Backlinks also drive traffics to your post. Obtaining backlinks to new material takes time. In contrast, because the content is outdated, old content may less likely to get fresh backlinks. By reinforcing the authority and value of your content with recent information, updating previous blog posts may help you preserve the backlinks your website has already received while also attracting new ones.
To revive any old blog post just for SEO is not a one-and-done kind of process. Let us take a more look at how to update your old content by using a few important steps.
How can you revive any old post?
Let us turn any old blog post that was written before into a masterpiece. Now before you go for reviving any old blog post, consider how will you select which posts will be worth working on to bring back to life. For hitting a short-term growth goal, updating the content as follows will be a good idea:
Some of the SEO experts suggested that updating any old content can surely drive organic traffic for your previously successful,however, now declining posts, and can boost the ranking position of the content sitting on the second page of your SERPs.
For those blog posts, which are not at all ranking to high-volume keywords or had keyword difficulty, you must consider a total overhaul and rewrite and also restructure the whole content.
For reviving any old blog post, it is important to do the following:
- Target new keywords
- Try to update your body content
- Update your on-page SEO
- Internally link to certain new content
- Further add and try to optimize new videos and images
- Correct typos and also improve readability
- Fix the format.
- Update your blog post by using a new date.
- Try to re-index yourposts with the Google
Revive for staying alive
SEO, as well as online marketing, now is a very fast-paced industry these days. Its best practicescontinue to evolve. Regular content revisions are required for keeping up with the current SEO techniques and to create a pleasant user experience.
Use the procedures and advice offered in this post for resurrecting your old blog posts and try to keep them relevant to your readers and search engines.