Sending visitors to your website’s home page is among the greatest no-no’s when selecting a landing page. An email registration form, a video, connections to other pages on your site, and social media buttons, to mention a few, can all be found on a homepage. These are all excellent strategies for diverting visitors who have clicked on your sponsored advertisements or email newsletters and preventing them from making the conversion you want for that campaign.
Consider the scenario where your Google Ads campaign is focused on encouraging visitors to contact you and schedule a consultation. You write advertising material that emphasises your free consultations and includes details on all the subjects you speak with customers about. You direct visitors to your homepage after that because you want them to know all they need to know in order to schedule a consultation with you, right? – Wrong!
With the CTA “Check us out on social media!” on your homepage, your users are drawn to the Instagram photo feed, which prompts them to leave your website and go to Instagram.
This doesn’t seem all that awful, they’re still interested in my brand, you could be thinking. And who knows, after a brief browse through your Instagram, they might find so much interesting and convincing material that they decide to return to your website and submit your contact form after all.
However, if you’ve ever used Instagram, you know that it’s very impossible to visit the platform, see one profile, and then immediately leave again. The next thing you know, they’ve completely forgotten why they were there in the first place and are watching a video of someone preparing a doll-sized meal of pasta.
Do you really want to spend money running advertisements that could eventually direct viewers to your Instagram profile, even though it’s possible that they will eventually return to your website? At the best Digital Marketing Institute in Thane, we teach you the pointer by which you can increase your chances of converting visitors to customers, you want your landing page CTAs to be laser-focused.
Here are three tips to improve the efficacy of your CTA:
- Keep it Above the Fold: Once you’ve identified the conversion you want, make sure the CTA is one of the first things visitors to your website see. Placing your CTA “above the fold,” or in a place where it can be seen without scrolling, is one of the best methods to do this.
- Scrolling CTAs: If your landing page involves extensive scrolling, you may use many CTAs scattered around the page or a CTA that follows the user as they scroll.
- Make it Easy to Convert: Don’t force users to provide all the data you’ll need from them in the future when you want them to complete out a form. At the best Digital Marketing Course in Navi Mumbai,we help you understand how to choose the fewest possible fields to follow up with them, and then utilise those to follow up on the remaining information later. Typically, all that is needed to complete this is the person’s name, phone number or email, firm (if it’s a business-to-business transaction), and sometimes an optional box where they can add any further details, they’d want you to know. You may get in touch with them for anything else you require after you have their name and phone number or email address.
Enabling autofill in your forms, which automatically fills in users’ information without them having to enter it in, is another technique to increase the likelihood that a form fill will convert.