How do you optimize your website for Google? It is true that the web pages need to be crawled and indexed. Which brings us to the big question – how do we help this process? What are we optimizing when we talk about “search engine optimization”? The answer in general can be divided into two categories, namely – SEO on page and SEO off page.
What is SEO on page and off page?
The SEO on page is about adjusting the elements of a web page so that Google understands what it is, recognize how great it is and decide that it deserves to be in the # 1 position in the search results. This does not happen all the time, but you can hope. On the other hand, SEO off page is an elegant way of saying “build a lot of links for Google to think your page is reliable. Generally speaking, the more backlinks you have and the better quality they are, your pages will be prioritized in the search results. All this thanks to the Google algorithm. The field of SEO is broad. You cannot just understand it by reading some contents or online tips. You will be needing to learn SEO properly under professional Tommy KOH SEO training Singapore.
Understand what keywords people are looking for
People look for your brand or business in many different ways. For example, let’s say you are a hairdresser in San Francisco. They could look for “hairdresser in San Francisco”, “hairdresser San Francisco” or even possibly “hairdresser near me”. Although all phrases are armed differently, they are asking essentially the same thing. So, it is important to start by finding the most popular ways that people are looking for you. In this way, you can optimize your content for those phrases.
Create content that the people you are looking for want to see
Do you want to position yourself for a topic or keyword? Then we need to optimize our content according to the search intention. This is the coolest thing, you don’t necessarily have to guess the search intention. Since the Google algorithm is already working to serve the most relevant content for each search query, you can use this in your favor. Just look at the first results to find out what people are looking for. Spend some time analyzing your search intention and make sure you give people what they really want to see.