How Do You Use Bulk SMS to Increase Website Traffic?

A website is the heart of every business, especially when running an online retail store. It, therefore, goes without saying that good traffic is crucial to your growth. One of the easiest ways to increase your e-commerce traffic is through bulk SMS marketing campaigns.

Many people spend a lot of time on their phones, which means that every message you send will be opened and read. All you need to do is create the right message with a call to action and fire it away.

Here are tips that will help you grow the traffic to your website through SMS:

  1. SMS API Integrations

A great way to begin is by integrating your SMS campaigns with other platforms to increase visibility and reach. You can combine it with Shopify, HubSpot, among others. You can automate texts to keep the engagement consistent as you worry about other growth aspects through integration.

  1. Links in Every Sent SMS

The most effective text messages in any SMS campaign are those that redirect consumers to your website. Such can be achieved by including a link in every message with a few lines to build the context. Fortunately, it is easy to include hyperlinks in the texts you send; you just have to find a reliable bulk SMS provider.

Don’t be afraid to include links despite the limited number of characters in a text. Use a URL shortener to ensure that it fits the least number of characters possible.

  1. Include a Call To Action

Every message should be clear, precise, and short, but don’t forget to include a call to action. This is where you communicate clearly what you expect your customers to do. A good call to action goes something like, “Click on this link to see our amazing offers!” It is pretty helpful and will increase the number of visitors to your website.

  1. Take Advantage of Your Social Following

You can transform those numbers into a marketing list if you enjoy a good social following on your pages across Facebook, Twitter, TikTok, LinkedIn, and others. There is an easy way to achieve this, create a post on your most popular social media page, include a phone number and a shortcode requesting your followers to opt into your SMS list.

Remember that you have to offer them something in return, such as an offer or anything else they stand to benefit from joining the list. By winning them, you will be increasing the number of people visiting your website daily.

  1. Ask For Feedback

Another brilliant way of wooing people into your website is through surveys. After every purchase or interaction, ask them through a text about how their experience was. This increases website traffic, but it also helps you gain insight into what works and what doesn’t in your company.

  • Other methods of increasing traffic include:
  • Sending out new product alerts
  • Including text only coupons
  • Providing custom recommendations
  • Implementing referral programs

Increasing Web Traffic With SMS Marketing

The best thing about increasing your business’s website traffic is that you can use so many options. If you have not tried this form of marketing, now is the time to start texting customers to boost your engagement rates. Contact Celcom Africa today to help you set up an affordable and effective SMS marketing campaign.