by Alex Schnee
If you have been finding that your site has not been getting the results that you want, then one of the first things you are going to want to consider is whether or not your business needs to reevaluate its design and branding. This can seem like an intimidating thing to take on, but the truth is that even some minor changes can make a big difference for your bottom line and can encourage users to return.
Here are some reasons why you might want to take a look at your design systems on your website.
High bounce rate
If you have been experiencing a high bounce rate on your site and you know that potential customers are not taking their time on your site, then it might be because your design is off. Websites should be easy to read both on desktop and on mobile, and you should conduct a few tests to see where users tend to drop off. Thankfully, it can be easy to make changes if necessary with headless commerce since it allows to separate the frontend and backends of your site.
Completion of tasks
You might have a low bounce rate on your site, but if you are not getting the conversions you would like, then you might have to see whether or not you have done a good job of setting up your customers for success. How your users complete tasks can be a good indication of whether or not you have the right elements in place. You might want to invite some people to try out your website in order to see if they are confused on what action they need to complete.
Consistency in branding
One of the best things you can do for your company is consider your branding and whether or not it is consistent across all channels. If your customers feel like you are scattered and you aren’t presenting the right message, they might be hesitant to invest in your product or service. This should include your copy and voice, as well as how your site looks and people interact with it. If you have been inconsistent in the past, then it might be time to go through and see how you can enhance your user experience.
One thing that many big companies do well is use designs to foster customer loyalty. This means having products or services that feel authentic to what they already know about the brand and how it has served them in the past. If they stumble on a website redesign that doesn’t fit in with their expectations, then they might turn to the competition or forgo the product altogether.
Design can be an underrated part of what can make your business successful, and it’s often worth putting in a little extra effort in order to make sure that you are meeting the needs of your customers and creating a brand that matters.