Crypto Exchange


As a business owner, you must prioritize the growth of your enterprise. As a simultaneous effort, the safety of the small community you have established is just as important.

With continuous business expansion, it can get challenging to maintain discipline and a structured line of engagements, primarily when directed manually. Some level of automation is required to take off some burden. Technologies established for this purpose provide more benefits in reducing time and energy and increasing accuracy and performance.

The cloud is one such technology that has completely revolutionized the way an enterprise works. From keeping track of all business data, predicting future trends, and strengthening the enterprise’s data and physical security, cloud services have played an elaborate role.


The cloud is a lot of things for a lot of people. For enterprises trying to expand and succeed, the cloud is a means of upgrading the organization’s foundation. It fulfills the purpose of positively impacting the audience, making the organization’s performance more efficient, and witnessing a multiplicative ROI.

Let’s dive deeper into two cloud use cases that every enterprise must exploit.

Cloud-backed devices and platforms play an integral part in the present-day surveillance scenario. From intelligent sensors to IP cameras, these devices no longer require onsite hard drive storage of footage. Everything gets stored on the cloud automatically. No longer a system of recording hindsight (what already happened), these solutions bring the occurrences to the forefront. Equipped with unique analytics and continuous & immediate communication between escalations, it forms an infinity pool-like structure. All members and commodities of the process remain connected at all times, receiving real-time notifications about what might be happening at one nook of the organization.

Now that’s what I call security.

But that’s not all. Besides creating a marginally more secure work environment, the cloud enables us to analyze every bit of data stored on it. As a retailer who manages both a physical walk-in store and an online portal, it is imperative to know where most traffic comes from. At the same time, this can be very time-consuming and may even have an error or two.

Whether it’s a single channel or multiple, analyzing every customer’s journey to the absolute end and finding the correct route to follow up their experience can be a little intimidating.

Predictions like what product will attract more people or which month will witness maximum influx cannot be based on guesswork. These are based on past data and current trends of the market, which have to be analyzed before such predictions can be made.

The cloud brings about ease in these operations, taking on the responsibility of finding purchasing patterns or other similar parameters to prepare for the future.


The global surveillance market has been transformed with rapid developments in cloud computing and video surveillance software. Owing to these factors, the market is expected to grow from USD 52.45 Billion in 2020 to USD 90.37 Billion in 2026 at a CAGR of 9.31%.

Cloud solutions back the present-day surveillance industry for a smoother run and more accessible expeditions. Recording all events round the clock is no longer enough. The void of any real-time monitoring has led to cloud-based solutions taking over the industry.

The integration of concurrent surveillance and edge cloud analytics proves advantageous to enterprises for monitoring the overall business performance.

When a business takes advantage of cloud analytics-based surveillance, it can effectively achieve an eagle-eye view of all operations and their implications and consequences without indulging in manual interactions.

IP cameras and intelligent sensors send data directly to the cloud for disintegration. The big data recorded by the CCTV system gets broken down into valuable slots of information.

Let’s briefly dive into the benefits of a cloud analytics based surveillance system:

Live streaming

The cloud solution enables you to monitor all camera views simultaneously, while everything is in motion.


Real time alerts

The edge analytics in IP cameras and sensors equip them with detection capabilities. At the same time, the detection of any unwanted presence can be notified to responsible surveillance heads in real-time.

Footage retention

All the video data captured by intelligent devices gets stored on the cloud, keeping it away from harm’s way. No longer in the vicinity of manual interruption and tampering, the cloud retains the data for as long as your plan states.

Video retrieval

The cloud stores data for long periods without the fear of taking up too much space. This data, historical and present, can be retrieved, downloaded and shared whenever & wherever required.


Diminish data silos

As an employer, you are expected to keep integrated records of everything that goes around your business, irrespective of the number of facilities or channels you may hold. Not only that, but the data belonging to different facilities should be accessible to other authorized personnel as well.

To know how your product is performing in the market, you not only need to see the performance of a single retail store or all stores separately. A unified pool of data allows you to learn your enterprise’s actual value in the market. Cloud analytics deliver daily insights from different parts of your organization by leveraging this integrated data.

Data stored and analyzed on the cloud makes it easier for other employees to access data, share insights, communicate across organizations, collaborate, and make holistic decisions.

Simplify decision making

We’ve said this before, and we’ll say it again – decisions in an organization cannot be based on guesswork. As powerful as your intuition might be if it’s not backed by enough evidence, then it’s useless.

A cloud analytics platform allows businesses to integrate and analyze big data, turning it into useful information. From the energy consumption across sites to the identification of unwanted presence(persons or objects), the solution provides intelligent insights into the internal performance.

Offer context

Without a holistic view of all the past trends and business performance, you would have nothing to compare your present with. Not knowing how much revenue you earned in the previous quarter or the channel that contributed the most to it will leave you clueless about where you stand today. To monitor your growth, a predefined standard of comparison has to be set.

Leveraging cloud analytics, you can establish those grounds that inform you of everything you have achieved so far, helping you set guidelines for the future.


The global cloud analytics market is growing at an unprecedented pace. Owing its growth to the digital take over of industries and a rising competitive edge, cloud analytics helps organizations establish an integrated ecosystem.

Cloud analytics, however, is not a single-step route to support an organization’s futuristic demands. All the data stored on the cloud-based platform must first be dissected to know what happened, why it happened, and then predict how it will affect future events.

Descriptive analytics– In hindsight, cloud analytics break down data recorded in the past or in real-time to decipher the events that have already taken place. This tells you the past performance of the organization, the trends, and forms the first standard for our comparison.

Diagnostic Analytics- Maybe a celebrity endorsed a product, and now it’s the talk of the town. Maybe it has something to do with how a product is advertised or the audience it appeals to. Insights into knowing precisely what has caused a product or service to be trendy allow you to mold your services accordingly.

Predictive Analytics– Diagnosing the cause behind the uphill or downhill audience view of a product can help you predict the future events of the market demand. What appeals to your customer? What items will they like? Predictive analytics enables you to answer these questions.

Note: Predicting what might happen in the future is not an easy task. It’s a procedure that involves multiple comparisons and data analysis, something that requires cloud computation for accuracy purposes.

Cloud analytics has been taking over business operations for the past decade, giving way to further developments. This has played an essential part in strengthening the organization’s security and longevity of businesses. Contributing to the efficiency, increased ROI and audience opinion, cloud solutions help organizations by giving them a competitive edge.